A Logo for America, 1987
Alfredo Jaar
5 fotografías

Make America Great Again. A slogan that needs no introduction. It’s neither new (it was also used in Ronald Reagan’s 1980 campaign) nor accurate. On the contrary, it shows how the representation of America—encompassing North, South, and Central America—is still monopolized by a single nation, the United States, using language that is a reflection of the geopolitical reality. “When we say America and mean only the U.S., we’re claiming a geography that isn’t our own.” As Alfredo Jaar put it, “It would be like the French calling themselves Europe.“ This work was originally displayed in Times Square in 1987 and is often called the most significant piece of political art of the twentieth century.